Apr 18, 2022
In Fashion Forum
Since the early days of the Internet, content has been a driving force in how we interact with the web. Bill Gates said, “Content is king,” and even Google told us that content and links drive their search ranking algorithm. We understand…content matters. But do we really understand how to leverage content to succeed online? The first step to executing content well is to Norway Phone Number List understand the primary goals of online content. For marketers, the three main goals of content are link acquisition, keyword enhancement, and conversion assistance. A fourth objective should be Norway Phone Number List justified: brand image and notoriety. However, branding impacts link acquisition and keyword growth because search visibility is one way to increase online awareness. The only exception may be posting content on authoritative third-party websites where you don't benefit from the earned backlinks or organic traffic, but still gain visibility and referral traffic potential. But I want to focus on the three main KPIs that marketers need to Norway Phone Number List consider in their content marketing: links, keywords, and conversions. Create linkable content to build authority Visibility and search success, start with links. Links, along with content, are a primary factor in how Norway Phone Number List search engines rank pages in their results and if you want stronger search rankings, links should be considered. Although links can be earned passively, You can't rely on others to find your pages by chance if you want to gain visibility in the most competitive search results - you need strategic content promotion and link building. However, not all of the Norway Phone Number List content you create will be link-worthy or suitable for link-building campaigns. Promoting the right pages is key to successful link building and a good understanding of the types of content that can be linked will guide your link building strategy. Linkable content targets a large audience at the top of your marketing funnel; this content is for people in the Norway Phone Number List awareness phase who might be interacting with your brand for the first time. You want your content to apply and be useful to as many people as possible, which makes it link-worthy - people don't link to irrelevant content, no matter how good it is. outreach email.