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rodela358868
Apr 07, 2022
In Fashion Forum
As a marketer, what are the three skills you must master? Some people think it's market insight, some people think it's creativity, and some people think it's a hot spot. "There are a thousand Hamlets in the eyes of a thousand people." Based on his more than ten years of marketing experience, the author of this article summed up the three core skills that he thinks can reflect the value of marketers and share them with you. "Short video platforms are toxic!" Why do you say that? Because there are a lot of short videos recently, time is often lost without knowing it. I have always wanted to write a series of things from business model planning, product design, to operation and marketing, but short videos took up a lot of time and failed to break free from the shackles of short videos, and began job title email list to consume on short video platforms. So I personally think that "short video platforms are poisonous!" It is painful to think about why a marketer with more than ten years of experience was marketed, and how did he firmly control me? Creativity, culture, connotation, interest, etc. Of course, all of this is inseparable from the data analysis and algorithm of the short video platform for target users, and targeted push through your browsing habits (time period, classification, click rate, etc.), effective Attract users to form conversions, but today we don’t talk about data and algorithms. Since they have been successfully marketed, let’s talk about how marketers can reflect their value. More than ten years of marketing experience believe that marketers must have three major skills: marketing layout, communication rhythm and creative planning, of course, these are the real value of marketers! 1. Marketing layout The marketing layout should be based on the characteristics of the product and the characteristics of the target customers (user portraits). The following takes a lawyer platform as an example to plan the layout of marketing channels. Planning Features: The characteristics of the target users of the lawyer platform are low frequency and short life cycle, so the value of the platform can only be improved by constantly adding new ones. The layout of word-of-mouth (media word-of-mouth & user word-of-mouth) is critical. The characteristics of low-frequency users determine that customers will not pay attention to this platform for a long time, and only pay attention to and use the platform when there is a need. Therefore, word-of-mouth layout is the top priority. Search engines and ASO optimize the layout. The layout here is to guide and attract users. Because brand communication and word-of-mouth communication are difficult to directly point to platforms and special pages like advertisements, effective guidance is the key to avoiding user loss. The basis of accurate traffic operation is the event special page and landing page (PC-side, WAP-side page). Without landing page traffic operation, it will lose its value and brand communication. Member operation shortens the cycle of member data selection, because it is determined by the characteristics of users in the legal industry.
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