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reyadhossin1252542
Apr 12, 2022
In Fashion Forum
One of the most powerful times of the year for digital marketing is sales! Are you getting ready now? We traditionally associate sales with queues and madness in shopping malls, but digital marketing also has a lot to say during this time. We tell you everything you need to know to put the finishing touches on your sales campaigns this year or start preparing for next season's campaigns. Do you want the best templates to create an effective step-by-step marketing plan? Download this free pack here. To complement the article, here is a video that explains how to develop a digital marketing sales strategy. The discount strategy in digital marketing It's time to face it: sales are not what they used to be. Today, discounts individual email list and promotions occur throughout the year , especially in the ecommerce sector. Therefore, sales no longer seem so special to us and it is more difficult to encourage customers to buy on these dates. A distinction that we have to be clear about is that although you can get items at a reduced price throughout the year, conceptually they are not the same as sales. We can distinguish between the following types of discounts : Sales are putting items on sale at a lower price than they were previously, usually at the end of the season. In our country there are several regulations that regulate the period of sales and their conditions. The offers offer the possibility of obtaining articles at a reduced price, but without being subject to the conditions of the sales or having to take place at a special time. For example, we can put a "3 for 2" offer on a product that we are particularly interested in. The balances are discounted price products whose value has decreased due to deterioration, disuse, obsolescence, manufacturing defect or other reasons. And finally, liquidations consist of the sale of items at a reduced price to get rid of inventory in a particular circumstance, such as retirement or a transfer. In order to propose a sales strategy or specific discounts that make sense for our brand, we must link them to the rest of our marketing plan and ask ourselves what we want to achieve with them.
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reyadhossin1252542
Apr 10, 2022
In Fashion Forum
In the world of marketing , ROI is one of our star metrics. To calculate it, we need to be able to measure the results of our campaigns and correctly attribute conversions. The problem is that it is very easy to lose track of leads, since buyer journeys can be very complex and cover different physical and digital channels. In order to know what is happening, we need to be able to track offline conversions . If you want to know how, keep reading! Discover the most important digital marketing metrics . The 130 that you should not lose sight of! Click here individual email list and download the most complete ebook. Offline conversions in marketing how to track and measure The problem of offline conversions in marketing Imagine that you have launched a Google Ads campaign whose objective is that customers fill out a form to request more information. Afterwards, a sales representative calls them and, if all goes well, the customer ends up making a reservation at an online store. The moment the customer switches from an online channel (our website) to an offline channel (phone call), a break in the measurement can occur. The first steps (Google Ads and the form) could be measured by digital analytics, but then the contact is registe
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