search and retrieval triggered by the searcher "showing" a device or product like the one they'd like to buy (or if not buy, then get more info on). Here's an example: buy dog food by showing your device the nearly empty bag of dog food in your pantry, then buy it from Amazon company employee list or another online retailer. Go ahead and search Amazon Echo Look for a visual search type device that is almost in the market. If we as marketers understand that text search is set to become obsolete in the next two years and that our customers will search with their voices and images, what are we doing to evolve our marketing strategies.
Katy Katz, Director of Account Strategy at Marketing Refresh, and Duane Forrester, VP of Industry Insights at Yext, shared their attack plans for just that with the enthusiastic audience at Pubcon Las Vegas this week. This article covers (skip to sections with links): Revealing statistics and findings on how voice search is serving consumers Technical Considerations for SEOs and company employee list Content Marketers Optimizing for Voice SearchUser behavior and new technologies that are changing SEO Tactics to Compete in Voice Search Skills required of the digital marketer of tomorrow Revealing.
Statistics and Findings on How Voice Search Serves Consumers What are people trying to do with voice commands today? Katy shares the results of SEER Interactive's 2017 study on the types of actions people use for voice search:User actions by voice search of SEER study data Check out these top voice-activated actions! They are quite personal. Your customers company employee list expect personalization. They expect you to know who they are and what's important to them. They want you to personalize their experience. Consumers ask questions in a personal way. Artificial intelligence (AI) is now.