If I could hit $10,000 selling the product to strangers that had never seen or tested it, I felt comfortable enough using some of my savings to create my first run for the product. During the launch, I spent all day on the phone, promoted the campaign on Facebook, Twitter, and all the social media channels. I also emailed everybody who I knew and asked them: “Hey, if you're interested, please check it out. And if you kind of like what we're doing, please share it.” The campaign ended up getting fully
funded on the first day. Screenshot showing CRIK Nutrition Indiegogo page The product did really well on Indiegogo and made it to the front page of the food category throughout our whole campaign. At the end of the campaign, it had raised Telemarketing list $16,428 CAD. On my end, it cost somewhere around $25,000 to start manufacturing it. The campaign ended in June and I shipped out in November. That was a small batch of from the customers after the first batch to improve the taste.
I made some tweaks such as making it less sweet and created a second flavor. I also changed the serving size to match some other bigger protein powder brands out there. It wasn't perfect, but I got it shipped to get the product out there. To me, the main thing was to make sure the product tasted good and provided the benefits the customers were looking for. As long as it met those, I wanted to get it out the door because I knew I could tweak things based on what customers liked later. THE THREE BEST