In the world of marketing , ROI is one of our star metrics. To calculate it, we need to be able to measure the results of our campaigns and correctly attribute conversions. The problem is that it is very easy to lose track of leads, since buyer journeys can be very complex and cover different physical and digital channels. In order to know what is happening, we need to be able to track offline conversions .
If you want to know how, keep reading! Discover the most important digital marketing metrics . The 130 that you should not lose sight of! Click here individual email list and download the most complete ebook. Offline conversions in marketing how to track and measure The problem of offline conversions in marketing Imagine that you have launched a Google Ads campaign whose objective is that customers fill out a form to request more information.
Afterwards, a sales representative calls them and, if all goes well, the customer ends up making a reservation at an online store. The moment the customer switches from an online channel (our website) to an offline channel (phone call), a break in the measurement can occur. The first steps (Google Ads and the form) could be measured by digital analytics, but then the contact is registe