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The Heart of Content Marketing If you’re familiar Whatsapp Number List with content creation and even copywriting tactics, then you’ve certainly heard the phrase “pain points.” Content marketing is all about finding your target audience’s pain points — those things that will trigger a potential customer to act. This needn’t be a subversive experiment in human nature. In fact, the strategy may be more wholesomely worded as “win hearts and minds.” If you adopt this Whatsapp Number List phrase’s more positive tone, your efforts will take you further in terms of forging the relationships that are the heart of content marketing.