In the early morning of October 21st, the pre-sale of Double Eleven has begun, and the two leading anchors Li Jiaqi and Wei Ya have contributed amazing sales results. As one of the hottest trends this year, live streaming e-commerce, major e-commerce platforms and short video platforms are all doing their best to come out on top in this field. This article will analyze this from three aspects, hoping to help you. Live e-commerce, this is not born this year, but it has been "in the limelight" this year because of the black swan incident. Double 11, which was "born" in 2009.
Last year, its sales exceeded one trillion yuan early. This year's C position, riding the wind and waves, may also create a new wave of records. On November 12 last year, the People's Bank of China released a set of data. On the day of "2019 Double 11", NetPay and Peru Phone Number List UnionPay processed a total of 1.779 billion online payment transactions with an amount of 1,482.070 billion yuan. This year, major e-commerce platforms have "overweighted" the efforts of Double 11, bringing good news to the new form of live streaming.
On the same day, Suning Tesco also announced that the "Double 11" National Carnival Conference was scheduled for October 26. Double 11 "creator" Tmall immediately launched the Double 11 conference, and "Singles' Day" became "nunchucks". In addition, Pinduoduo, Vipshop, Douyin, Kuaishou, Xiaohongshu, Mogujie, Baidu, etc. have also quietly launched pre-festival activities. The early start of Double 11 makes the smell of gunpowder come earlier and stronger.