One of the most powerful times of the year for digital marketing is sales! Are you getting ready now? We traditionally associate sales with queues and madness in shopping malls, but digital marketing also has a lot to say during this time. We tell you everything you need to know to put the finishing touches on your sales campaigns this year or start preparing for next season's campaigns. Do you want the best templates to create an effective step-by-step marketing plan?
Download this free pack here. To complement the article, here is a video that explains how to develop a digital marketing sales strategy. The discount strategy in digital marketing It's time to face it: sales are not what they used to be. Today, discounts individual email list and promotions occur throughout the year , especially in the ecommerce sector. Therefore, sales no longer seem so special to us and it is more difficult to encourage customers to buy on these dates.
A distinction that we have to be clear about is that although you can get items at a reduced price throughout the year, conceptually they are not the same as sales. We can distinguish between the following types of discounts : Sales are putting items on sale at a lower price than they were previously, usually at the end of the season. In our country there are several regulations that regulate the period of sales and their conditions. The offers offer the possibility of obtaining articles at a reduced price, but without being subject to the conditions of the sales or having to take place at a special time. For example, we can put a "3 for 2" offer on a product that we are particularly interested in. The balances are discounted price products whose value has decreased due to deterioration, disuse, obsolescence, manufacturing defect or other reasons. And finally, liquidations consist of the sale of items at a reduced price to get rid of inventory in a particular circumstance, such as retirement or a transfer. In order to propose a sales strategy or specific discounts that make sense for our brand, we must link them to the rest of our marketing plan and ask ourselves what we want to achieve with them.