The servers of your subscribers' inbox providers. An email is considered delivered if it hasn't bounced, whether it landed in the inbox or the spam folder. Your delivery rate is therefore the percentage of the number of emails delivered divided by the number of emails sent. Deliverability refers to whether your message lands in the inbox if your subscriber receives your email. It is based on the configuration, authentication and reputation of your ip address and domain. So, if something goes wrong, the burden is on your shoulders. (check out our deliverability best practices here.)what do spam filters look for? Spam filters remind me a lot of seo (search engine optimization): things are constantly changing and we don't have much visibility on what exactly they are looking for.
Or maybe a better analogy here would be mcdonald's secret sauce recipe…anyway, here's what we know about what spam filters look for: reputation sender company mailing list reputation refers to the reputation of your ip address and email sending domain that tells inbox providers whether or not you are a spammer. It is based on factors such as content quality, contact quality, and engagement levels of previous emails sent from your ip address and domain. Authentication email authentication examines the source of an email to see if it is valid. Also known as domain authentication or validation, email authentication helps prevent spoofing and phishing scams (think emails that look like they're from amazon but aren't). This includes filters such as spf, dkim and dmart, all of which we check as part of litmus spam testing. Spam trigger words these are words commonly found in spam emails. Think: things that have to do with making money from home
You might encounter these emails if you buy listings or scrape websites (which hopefully you don't!). But these can also appear via recycled emails. Think: your first email address that you no longer use but still exists and can still receive business emails. These can be turned into recycled spam traps. This is another great reason to clean up your list and set up re-engagement campaigns. How litmus spam testing helps you we are here to help you ! Litmus spam testing analyzes your emails using over 25 different tests, identifies issues that may be preventing you from reaching the inbox and provides practical advice on how to fix them. (learn more about the spam filters we test.)running a spam test is simple: click "Start a new spam test" on the spam test home page,